CURRICULUM VITAE
About Me
Born and raised in México City, I found an early passion for illustration. My upbringing was heavily influenced by the media and culture of the U.S. via those huge satellite dishes from the 80’s, as well as traveling often with my family to California and taking full advantage of the Disneyland Annual Pass. Having two avid cinephiles as parents, I had a wealth of knowledge to be found in their BetaMax and VHS collection, which in turn eventually sparked my love of Hollywood and cinema. After I finished my studies as a Graphic Designer, I left to study at the School of Visual Arts in New York where I eventually got referred to an Advertising Agency in need of a storyboard artist. Little did I know that it would turn into almost seven years of the best advertising school I would find. Starting in the ‘Below the Line’ department, concentrating in Direct Mail, OOH and Online advertising then eventually “graduating” to ‘above the line’ traditional media such as TV, Radio and Print. Since then, I’ve continued my career on the west coast, having the opportunity of working with a very diverse group of clients and brands. My affinity with the latest gadgets and trends helps me come up with current and unexpected media avenues. My background and experience as an foreigner helps me understand multi cultural consumers at different levels. When I’m not coming up with compelling and effective ad campaigns, you’ll find me sketching, going to live shows and theme parks, and of course, you’ll see me at the movies.
Professional Experience
Creative Director 2016 - PRESENT Sensis Agency Developed Online, Digital and Broadcast campaigns for clients suchr as OC Fair, AltaMed, Chef Merito, AT&T, Los Angeles City Attorney Offices, eVerify among others. Supervised a team of Art Directors and Graphic Artists. Supervised and developed campaigns for new business pitches.
Associate Creative Director 2008-2016 Acento Advertising. Developed various TV, Radio, Print, Direct Mail, Outdoor and Online advertising for clients such as Pixar, Toshiba, Wells Fargo, California Tobacco Control Program, CenturyLink, Cacique, Albertsons, Health Net, and Northgate Markets.
Art Director 2002-2008 The Vidal Partnership New York Designed various indoor and outdoor advertising, for clients such as Heineken, DirecTv, Old Navy, Johnny Walker, Home Depot, Wendy’s. Designed award winning websites for Wendy’s ( “Together” campaign), and Century 21. Online Banners for various clients. Developed TV, Print and Radio Campaigns for such clients as Home Depot, Heineken Premium Light, Kraft, and NFL.
Graphic Designer / Illustrator 2002 MEDCORP Design / Designed menus, promos and signs for various clients. Frutico S.A. / 2003 Designed brand name, logo, icons, package and promotional art for fruit beverages Grupo Freedom Queretaro / 2003Re-designed logo and designed corporate image manual for Restaurant-Bar “La vecindad de las Josefas” Agua de Tlacote Envasadora Agua Jose Salvador / 2003 Designed corporate manual, new image, and label design.
Programmer / Graphic Designer 2001 Plamesa S.A. de C.V. Designed and elaborated website and business cards. Programmed and designed the interactive promotional of the company.
Illustrator The Vidal Partnership 2002 Illustrated storyboards for various projects. Punto Azul / 2002 Illustrated and designed logo and icons for various clients Turismo Infantil / Turismo del Estado de Queretaro / 2001-2002 Illustrated 26 volumes of children books Tipos Libres / 2001Designed vector graphics and illustrations for the use in animation with Flash Illustrated promotional materials.GNS Solutions / 1999 Writer and Illustrator of greeting card designs for website.
Education
Graphic Designer, Universidad del Valle de Mexico, Queretaro, Qro. 1999-2003, GPA- 9.0/10.0
Development Courses
Training for T.E.F.L (Training of English as a foreign Language) / 1999 “En la mira del 2000” Photoplastic workshop “Encuentro de Talentos” 2000 “Dejando Huella” 2001 “Deja tu huella 2001” Paper Sculpture Workshop Participant in DISEXPORT program with the project of “Enterprise Design 2003” Continuing Education Courses taken at The School of Visual Arts, New York in Greeting Card Design, Animation & Storyboard, Sculpture and Macromedia Flash 2004.
Skills
Bilingual in English and Spanish.Computer skills: Microsoft Word, Excel, Power Point, Outlook, Corel, Adobe Creative Suite, Macromedia Director and Dreamweaver. Basics in HTML.