The Orange County Fair, is a yearly event that happens every summer and is promoted throughout Southern California. Farm Fresh Fun is the concept we ultimately arrived with the client to further the knowledge of the fair's origins as a working farm, where kids today can still learn the process and importance of farming. From there, I came up with this storybook idea of a magical place where farm and fairgrounds live in harmony. I was able to storyboard the sequence of events that with the help of a CGI motion graphics studio, we were able to bring to life.

AltaMed, a network of community health clinics in California with a much needed revamp of their brand approached us to work on this 2017 campaign. With a limited budget we were able to deliver a spot that was conceived with many challenges in execution. The end result is a nice compilation of live action vignettes intermixed with CGI effects.

For California's Tobacco Control Program we developed a campaign focusing on third-hand smokers. We decided to symbolize how traces of toxic chemicals would cling to all surfaces in a car even after the smoker had put out their cigarette. I anthropomorphized these deadly chemicals by designing masks and costumes according to their personality and deadliness.

With the continuing success of CenturyLink's TWINS Campaign it was time for round 2. An integrated campaign for TV, Print, DM and Digital focused on the characters developed for CenturyLink's 2013 campaign.

Western Dental, California's oldest and most experienced dental and oral health maintenance organization was due a much needed reinvigoration. Even though brand awareness was very high, our target market viewed our client as outdated. We decided on a brand new look and several spots in english and spanish for our general and hispanic markets that would help us reposition the brand as a leader in dental care with hi-tech tools while still being affordable capabilities.

For NorthGate Gonzalez Marktets we developed this eye catching take-over online banner for their lent promotions. 

"Más en tus manos" (More in your hands) campaign development showcasing their different portable PC models. Original concept and design. Developed in-store branded furniture as well as uniforms and other related materials.

As Senior Art Director for our Wells Fargo account. I directed and supervised the hispanic market photo shoots for their in-store materials. All their products and services were considered and kept in line with the general market efforts for each of the campaigns. From small business loans to mobile deposits we strived to communicate to the public the ways Well Fargo can fulfill all their banking needs.

For our California Tobacco Control Program we were briefed on an assignment to get reactions from the public about the harsh reality of the toll the tobacco industry takes on the environment. We developed a campaign that includes a high social media factor in order to create the largest public awareness. We came up with the hashtag #NOMASBUTTS to reach a bilingual audience. We partnered with artist and sculptor Cristobal Valecillos to create a one of a kind piece that represented the billions of trees that are cut down every year to make cigarettes. We placed the sculpture in a heavy traffic area in Los Angeles to gain as much visibility as possible.

As part of Southern California Edison's efforts to promote safety with power lines, we developed a TV and outdoor advertising campaign that brought awareness on what to do in such cases. For our outdoor pieces I worked with a 3D studio from Argentina that helped us create very detail specific renders of SoCal Edison's power lines and poles.

Developed another engaging and eye-catching Online Takeover Banner for the NorthGate Gonzalez Market Summer promotion. "This Summer the Gonzalez fire up the grill" was kept in line with the original campaign  "The Gonzales set the table".
 

Toshiba Protégé the worlds lightest ultrabook at the time. Más en tus manos (More in your hands) campaign evolution. Multiple OOH materials as well as Print, POPs and Direct Mail.

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Images provided by Ákos Major (http://akosmajor.com). All rights reserved.

The Johnnie Walker® award winning campaign "Keep Walking" lasted for several years and was an art director's dream job to work on in Print and OOH. I was lucky enough to work in the DIAGEO account where Johnnie Walker® was a big part of. I've always enjoyed vector art and I really got the chance to sink my teeth in with this two dimensional world. We did several pieces of Print and Outdoor media in the NY, MIA and PR hispanic and general markets. 

Social Media driven Website. Twitter Campaign for Outdoor Billboards, Bus Shelters, Phone Kiosks and Commuter Train Wraps

Print and Out of Home Advertising for Paint Specialty Product. BEHR Paint Hispanic Heritage Color Collection to showcase the new color palette

For the sequel to Disney / Pixar's Cars 2, we were asked to develop a campaign for their hispanic audience. I designed an online game of Lotería ( much like bingo but with significant iconic images ) and adapted it to showcase different characters and places from the movie. We developed an OOH campaign that also catered to a spanish-speaking audience as well as a social media presence. We even had the opportunity to propose all new hispanic characters that would eventually make a small cameo in the movie.

Fans of Home Improving. TV and Print showcasing Mexico's National Team Soccer Goalie - Guillermo Ochoa.